Office of Outdoor Recreation

Michigan is well positioned to become a national leader in outdoor recreation -- boosting our economy and strengthening our state’s commitment to conservation. We believe that a dedicated state office can make it happen.

When you think of our country’s great outdoor recreation destinations, you likely picture the mountains of Colorado or the forested coasts of Oregon. At Michigan Environmental Council, we think Michigan should be held in similar esteem -- a place known nationally as a leader in outdoor adventure and one of the best places for an active outdoor life. And we have a policy proposal to get us there.

Michigan is home to more coastline than any other state in the contiguous U.S. We have more public land than any state east of the Mississippi; 102 state parks, thousands of miles of trails and some of the wildest and most remote National Parks in the country. These outdoor assets draw millions of visitors every year and contribute billions to our state’s economy. In fact, Michigan’s outdoor recreation industry is one of the largest in the country with great potential for growth.

MEC is asking the Governor to establish the Michigan Outdoor Recreation Industry Office which will focus on supporting our growing outdoor recreation economy -- creating new jobs and drawing young talent to our state -- while also deepening our state’s commitment to conservation and environmental protection.

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Our Goals

  • Convince the Governor to establish the Michigan Outdoor Recreation Industry Office within the executive office or at the Michigan Economic Development Corporation.
  • Develop relationships and work directly with a targeted “business cluster” of Michigan’s leading outdoor recreation gear makers, retail shops, and nature enthusiasts to support conservation, public lands and environmental stewardship.
  • Partner with the state’s Pure Michigan campaign and the Michigan Department of Talent and Workforce Development to celebrate and grow Michigan’s outdoor recreation economy and help companies attract and retain talented workers.