Environment Picture

Land of the young, daring and bohemian

Great coverage of the creative spirit that will be a crucial element in a more sustainable Detroit
Detroit, city of 100,719 vacant parcels and three Starbucks, has discovered its marketing niche: land of the young, daring and bohemian. And more businesses, foundations and city leaders are investing in the idea.

It celebrates the city's gritty appeal to youthful adults and the artistically inclined — think of Chrysler LLC's "Imported From Detroit" slogan that debuted in a Super Bowl commercial featuring Eminem — as the source of a raw creativity that makes Detroit unique.

Read the rest of the article from the Detroit News.
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