Environment Picture

Gargantuan green message

The Michigan Environmental Council presented a gargantuan green car message to visitors and participants at the Detroit’s North American International Auto Show in January. A 15-second multimedia advertisement on the Cobo Hall Jumbotron-like screen ran four times each hour during the show. Its theme—presented on behalf of MEC and The Ecology Center—was that America is ready for the next generation of cleaner, efficient, American-made cars.
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